One brand for apps, books, games, and gardens.
The challenge was honesty: a studio that does this many different things could easily look scattered. The answer was a system — one voice, one palette, a hand-drawn sprout, and a file-system way of organizing everything the studio makes.
It's also the studio's proof of work: the site you're reading is the case study.
One system, six rooms.
The whole studio runs on one voice, one palette, and a file-system way of organizing everything it makes — so a site spanning apps, books, games, and gardens still reads as a single place.
homeDigital gardens & dream machinesThe landing — a home for the things made here.
workWork.logClient & collaboration projects, selected.
builtBuiltThe studio's own apps, books, games, and gardens.
field_notesField NotesWriting on design, systems, and growing things.
aboutAboutThe person behind the studio.
collaborateCollaborateStart a conversation, or book a time.
built with
Newsreader
IBM Plex Mono
warm cream + forest palette
hand-drawn sprout mark
Dreamaker
Onboarding that helps people say what they're dreaming of.
WTRway World
A brand with big energy, given a calm and clear home online.
Bewitched Attic
A small shop with a big personality, brought online without losing either.
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